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Monday, June 11, 2012

Technology Turns Indie Bookstores Into Instant Paperback Print Publishers



Real Books in Real Time
 How about a tech that would allow you to publish a printed book instantly at point of purchase/use ? A tech that had a huge virtual catalog of established titles as well as the means for new authors to instantly print books and get physical shelf space ?

I first reported on the Espresso Book Machine last month on the Publishing/Writing: Insights, News, Intrigue Blog. Take a peek for background info.

You are going to love this latest update from the Associated Press (AP) with some accompanying statistics and analytics and a neat real life example demonstrating how this works:

Writers embrace self-publishing through instant publishing machine

Clare Dickens only wanted to share her story to help others. But in the process, she became a successful independent author — with the help of a local bookstore and its instant publishing machine.

Dickens wrote "A Dangerous Gift" with her son Titus, a memoir of their life dealing with his bipolar disorder. She completed the novel after he took his own life at the age of 25 in 2006.

Though Dickens found a publisher in Iceland to release the book in 2007, she still wanted a broader reach. The Espresso Book Machine at Politics and Prose in the District of Columbia allowed her to bring the memoir to local bookshelves and beyond earlier this year.

Her book has since become the best-selling, self-published title at the local bookstore and its website.

"I didn't expect to sell any at all," Dickens said. "I didn't want to be a best-seller. It's really about getting my son's story out there and helping other people."

Self-publishing has been made easier since the Espresso Book Machine by On Demand Books debuted in 2006. The machine also can make copies of out-of-print editions.

The first machine was installed briefly at the World Bank's bookstore. Through a partnership with Xerox, the company now has machines in about 70 bookstores and libraries across the world including London; Tokyo; Amsterdam; Abu Dhabi, United Arab Emirates; Melbourne, Australia; and Alexandria, Egypt.

Thor Sigvaldason, chief technology officer of New York-based On Demand Books, said the technology can help book retailers twofold.

"It can, potentially, give them a huge virtual inventory so they can have as many books as Amazon, all in a little bookstore," he said. "It turns independent bookstores into places to get books published. It's a new thing for the bookstore to do: not just sell books, but actually create books."

Dickens' book costs $10.38 to print and retails for $16. Bill Leggett, a bookseller who co-manages the machine, said about a dozen copies are sold a month. "That's better than a lot of authors who have major publishers," he said.

Politics and Prose has produced almost 5,000 paperback books — some in as little as five minutes — since receiving the book machine nicknamed "Opus" last November. Leggett said about 90 percent of the books printed on the machine are self-published works by local authors.

The others are out-of-print editions, millions of titles available in the public domain like Google Books, and digital formats licensed out through major publishers including Harper Collins.

Alfred Morgan Jr. was able to get a copy of his father's out-of-print 1923 aviation guide, "How to Build a 20-foot Bi-Plane Glider," printed on the machine for $8. The volume was on Google Books.

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4 comments:

Unknown said...

It seems we are stumbling over the threshold into a new era -- or perhaps an old one repeated. Once upon a time, many people printed and published their own material. It was often the only way to disseminate information that was too specialized for wide appeal. Now we are able to do it once again. While the Internet has satisfied this itch to a degree, nothing beats having it in print. There are so many people who want a tangible book to hold, or whose eyes don't respond well to continuous screen-reading. I'm betting this is only the beginning. And I think there will be a place and a purpose for it all, from self-published ebook to big-name, big-industry publishing. It will (I hope happily) evolve into finding the medium that best suits the message.

Unknown said...

Robin, I'm with you in your interpretation.

I believe all present mediums will survive (but in different relationships to each other) and new ones, not yet in existence, will mesh in more easily in the future.

Annie Monie said...

One of the most appreciated features about a printer can be its speed-especially if there are multiple users relying on one machine. In this case the device better be fast and efficient along with network ready. Lexmark has many different printers available that are equipped with these features. The Lexmark E360dn, for example, is especially known for its fast output and network friendly specs. This model is perfect for small workgroups with high demands and steady workloads.

Quick Printing Magazine

Unknown said...

Annie,

I published your comment RE Lexmark even though I believe it borders on spam.

I haven't checked due to lack of time at the moment - but, I don't believe Lexmark makes the kind of book printing and binding machine that is addressed in this post.

If I'm wrong, let me know...